数字图书馆论坛2025，Vol.21Issue(3)：64-74,11.DOI:10.3772/j.issn.1673-2286.2025.03.007
叙事性短视频用户的共情体验特征及其作用机理研究
Characteristics of User Empathetic Experience and Mechanisms of Their Effects in Narrative Short Videos:Taking Douyin Anti-Fraud Short Video as an Example
摘要
Abstract
The study focuses on the characteristics and mechanisms of user empathetic experience triggered by narrative short videos and provides an in-depth analysis of the complex emotional responses and cognitive behavior mechanisms of short video users,offering insights for enhancing the narrative communication effectiveness of short videos.Taking anti-fraud short videos on Douyin as examples,the study integrates empathy theory and narrative transportation theory and employs a combination of computer vision analysis and content analysis to systematically analyze 58 narrative short videos and 25 343 comment data.The study examines the impact of narrative quality and related situational factors on user empathetic experience.The findings indicate that in the context of narrative short videos,user empathetic experience is primarily driven by emotional empathy,with cognitive empathy being the least represented.Information characteristics of different modalities and situational factors have varying impacts on user empathetic experience.Emotional empathy has a more significant positive influence on user engagement behaviors.Furthermore,there are significant differences in the empathetic experience triggered by short videos released by mainstream media,individual accounts,and government accounts.关键词
共情体验/叙事传输理论/反诈短视频/用户参与行为/抖音Key words
Empathetic Experience/Narrative Transportation Theory/Anti-Fraud Short Video/User Engagement Behavior/Douyin引用本文复制引用
张敏,孟欣欣,张可,梅艳馨..叙事性短视频用户的共情体验特征及其作用机理研究[J].数字图书馆论坛,2025,21(3):64-74,11.基金项目
本研究得到国家社会科学基金一般项目"政务社交媒体用户信息获取中的情感体验及效用研究"(编号:20BTQ048)资助. （编号:20BTQ048）
