数字图书馆论坛2025，Vol.21Issue(3)：75-84,10.DOI:10.3772/j.issn.1673-2286.2025.03.008
公共图书馆阅读服务类抖音短视频传播效果的影响因素研究
Influencing Factors of Communication Effects of Douyin Short Videos for Public Library Reading Services
摘要
Abstract
Clarifying the causes of the ideal communication effects of reading service-oriented Douyin short videos provides a reference for public libraries to leverage the advantages of Douyin short videos to empower reading services.Employing data collection technology,short video data from Douyin accounts of the National Library of China and 29 provincial public libraries are collected.Subsequently,the video communication effect index algorithm is designed and implemented,and typical research cases are selected based on the index.Then,using the fuzzy-set qualitative comparative analysis method,combined with gatekeeper theory,the configuration paths for achieving ideal communication effects of Douyin short videos for public library reading services are explored.The results indicate that there are four conditional configurations that can achieve the ideal communication effects.Through configuration analysis,the realization pathways can be summarized as video presentation and background driven,video presentation and content driven,and synergistic-driven.When public libraries use Douyin short videos to carry out reading services,they should give play to their media advantages and pay attention to account marketing;create innovative content and optimize presentation forms;refine video titles and create a series of videos.关键词
抖音/短视频/阅读服务/传播效果/影响因素/组态路径Key words
Douyin/Short Video/Reading Service/Communication Effect/Influencing Factor/Configuration Path引用本文复制引用
王磊..公共图书馆阅读服务类抖音短视频传播效果的影响因素研究[J].数字图书馆论坛,2025,21(3):75-84,10.基金项目
本研究得到安徽省社科规划一般项目"安徽省公共图书馆网络视频化阅读服务效果提升研究"(编号:AHSKYY2023D033)资助. （编号:AHSKYY2023D033）
