摘要
Abstract
With the rapid development of augmented reality technology,the field of product packaging design has ushered in unprecedented innovation opportunities.Ceramic product packaging design,as a model of the integration of traditional craftsmanship and modern technology,is attracting consumers'attention through refreshing creativity,profoundly influen-cing their attitudes towards brands and purchasing decisions.In the era of all media,the view that"everything is a medi-um,and products are marketing"has gained consensus.In the process of marketing planning,good packaging design can often bring unexpected results to product sales.This article explores the application strategies of AR technology in ceramic packaging design,and analyzes its role in brand communication,consumer experience,and marketing.By combining AR technology,ceramic packaging can not only enhance visual appeal,but also provide consumers with immersive interactive experiences,enhancing brand image and market competitiveness.关键词
增强现实技术/营销策略/陶瓷产品/包装设计/互动性Key words
Augmented reality technology/Marketing strategy/Ceramic products/Packing design/Interactive quality分类
化学工程
