铁路物流2025，Vol.43Issue(5)：7-15,9.DOI:10.16669/j.cnki.issn.2097-5899.202411240001
基于市场细分的白货运输"公转铁"对策研究
Measures for Modal Shift from Road to Rail in Non-Bulk Cargo Transportation Based on Market Segmentation
摘要
Abstract
Currently,China's modal shift from road to rail for bulk cargo has achieved initial success,while the potential of modal shift for non-bulk cargo remains underutilized.The non-bulk cargo transportation market in the Yangtze River Delta was taken as an example.It was subdivided into four market segments:① the most time-and reliability-sensitive;② comprehensive;③ the second-most time-and reliability-sensitive and least price-sensitive;④ price-sensitive.The potential of different market segments for modal shift was analyzed.The correspondence between the actual target market and the segmented market was determined through the membership function,and the implementation of several service improvement measures was quantitatively evaluated based on the specific models of different target markets.The results indicate that Class ② and Class ④ have higher potentials and can be optimized by price measures,while Class ① is the second and Class ③ is the smallest,which can be optimized by time and reliability measures.The research results provide technical support and experience introduction for the government or enterprises in assessing policy measures,to effectively exploit the potential of non-bulk cargo for modal shift from road to rail.关键词
铁路货运/"公转铁"/白货/市场细分/交通运输经济Key words
Rail Freight/"Modal Shift from Road to Rail"/Non-bulk Cargo/Market Segmentation/Transportation Economy分类
交通运输引用本文复制引用
申嘉琪,郑平标,张戎,刘浩..基于市场细分的白货运输"公转铁"对策研究[J].铁路物流,2025,43(5):7-15,9.基金项目
国家重点研发计划项目(2018YFB1201401) （2018YFB1201401）
