现代情报2025，Vol.45Issue(6)：60-73,14.DOI:10.3969/j.issn.1008-0821.2025.06.006
隐含的真理效应:警告标签形式与内容对用户短视频分享意愿的影响研究
Implied Truth Effects:The Impact of Warning Label Forms and Contents on Users'Willingness to Share Short Videos
摘要
Abstract
[Purpose/Significance]This research endeavors to explore the application of warning labels in the govern-ance of false short videos,and to provide a basis for the improvement of the effect of warning labels in the governance of false short videos,as well as the governance of the content ecology of short video platforms.[Method/Processes]Based on SOR theory,using short videos as the research context,taking health information as an example and combining situational experiment(N=247),this paper aimed to explore how the forms(i.e.,label position,label modality)×contents(i.e.,warning intensity,warning source)of warning labels affect the warning effects(i.e.,users'perceived accuracy,per-ceived credibility),and then affected users'willingness to share.[Result/Conclusions]Warning labels significantly affect users'perceived accuracy and credibility,which in turn significantly reduce their willingness to share and trigger"implied truth effect".Regarding the label position,warning labels located in the lower part of the video have the strongest warning effect.Regarding the label mode,warning labels mixed with graphics and text have the strongest warning effect.Regarding the warning strength,warning labels with"false content"have the strongest warning effect.Regarding the warning source,warning labels with official labels have the strongest warning effect.Confirmation bias significantly moderates the effect of warning label forms and contents on users'perceived accuracy and trust.关键词
短视频/警告标签/虚假信息/分享意愿/隐含的真理效应Key words
short video/warning label/false information/sharing willingness/implied truth effect引用本文复制引用
付少雄,杨海燕,宋金铃..隐含的真理效应:警告标签形式与内容对用户短视频分享意愿的影响研究[J].现代情报,2025,45(6):60-73,14.基金项目
南京市社会科学基金项目"人工智能时代南京加强网络生态治理与舆论引导策略研究"(项目编号:24ZX02) （项目编号:24ZX02）
中央高校基本业务费(项目编号:SKYD2025042) （项目编号:SKYD2025042）
中央高校基本业务费(项目编号:SKJD2024002). （项目编号:SKJD2024002）
