信阳师范大学学报（哲学社会科学版）2025，Vol.45Issue(3)：121-127,7.DOI:10.3969/j.issn.2097-5821.2025.03.018
大数据时代的中韩系列电影营销策略研究
Research on Marketing Strategies of Chinese and Korean Film Series in the Era of Big Data
摘要
Abstract
With the accelerated advancement of information industrialization,big data technology,as a cutting-edge tool and data-driven support,has been deeply integrated into the market-oriented marketing of films,spanning all stages such as planning,pro-duction,and distribution.In the context of Chinese and Korean film series,the success of Lee Sun-Chen and Wolf Warrior series highlights the pivotal role of big data technology,providing comprehensive and in-depth data support and decision-making refer-ences for producers.Film marketing strategies have transcended traditional advertising campaigns to emphasize interactive engage-ment with audiences.By leveraging big data analytics to understand audience preferences and needs,marketing has become more targeted and precise.Big data has emerged as a crucial support system and driving force in film marketing,presenting unprec-edented opportunities and challenges for the film industry.关键词
大数据/电影营销/中韩系列电影/《战狼》/《李舜臣》Key words
big data/film marketing/Chinese and Korean film series/Lee Sun-Chen/Wolf Warrior分类
社会科学引用本文复制引用
田华,李露露,陈成方..大数据时代的中韩系列电影营销策略研究[J].信阳师范大学学报（哲学社会科学版）,2025,45(3):121-127,7.基金项目
国家社会科学基金一般项目(23BXW098) （23BXW098）
河南省社科规划项目(2023CYS053) （2023CYS053）
