现代电影技术Issue(4)：67-72,6.DOI:10.3969/j.issn.1673-3215.2025.04.009
AIGC技术在电影公益放映影片宣传中的探索与实践
Exploration and implementation of AIGC technology in the publicity of public welfare film
贾莉媛1
作者信息
- 1. 中央宣传部电影数字节目管理中心,北京 100866
- 折叠
摘要
Abstract
The outbreak and popularization of artificial intelligence generated content(AIGC)in 2024 has brought revolution-ary influence to various technical industries.To leverage this technology,Yuansu AIGC Lab was established,focusing on AI-empowered technology to improve the publicity of public welfare film,and launching the application.This paper mainly works through the application of AIGC and digital human technology,and analyzes the work of AIGC in the promotion of public welfare film screening based on the self-developed public welfare digital human Xiaoli,deconstructing the creation of short video for film campaign by using the methods of text-to-image,text-to-video and image-to-video.The research shows that the application of AIGC technology makes the film publicity of public welfare screening more intuitive,efficient and di-versified.In the future,with the continuous development and improvement of AIGC technology,its application scenarios in the film industry will be further expanded.关键词
AIGC/人工智能/数字人/电影公益放映Key words
Artificial Intelligence Generated Content(AIGC)/Artificial Intelligence/Digital Human/Public Welfare Screening分类
艺术学引用本文复制引用
贾莉媛..AIGC技术在电影公益放映影片宣传中的探索与实践[J].现代电影技术,2025,(4):67-72,6.
