重庆文理学院学报（社会科学版）2025，Vol.44Issue(3)：17-30,14.DOI:10.19493/j.cnki.issn1673-8004.2025.03.002
湘西地区乡村旅游多元主体价值共创机制研究
Study on Value Co-Creation Mechanism Among Multiple Stakeholders of Rural Tourism in Western Hunan:Taking Zhushan Miao Village Tourism as Case Study
摘要
Abstract
Taking Zhushan Miao Village as case study,based on the characteristics of rural tourism development in Western Hunan,an exploration was made on the main structure,operational system,and sharing methods of value co-creation a mong multiple stakeholders in tourism villages under the goal of common prosperity;focusing on the enhancement of tourist experience value,Zhushan Miao Village achieves value co-creation among multiple stakeholders through mecha-nisms such as deep participation of farmers and enterprise led operation;through the coordination between farmers'livelihoods optimization and the scenic area development,the village collective economy and enterprise development,and the intangible cultural heritage inheritance and tourism development,the multiple stakeholders of Zhushan Miao Village achieve the sharing of tourism value.Case analysis shows that the multiple stakeholders in rural tourism have formed a harmonious symbiotic mechanism in providing systematic services to tourists,which drives different stakeholders to collaborate and create value together;The mechanisms of resource sharing,scenic village co-construction,market opera-tion,and benefit sharing are important factors for multiple stakeholders of rural tourism to achieve value co-creation.The coordination of diverse goals and the construction of a value community are important guarantees for achieving value co-creation.In response to the challenges of value co-creation among multiple stakeholders of tourism villages in Western Hunan,it is proposed to improve the ability of value co-creation,enhance the level of value sharing,strengthen the inter-action of value co-creation,and optimize the value co-creation environment.关键词
乡村旅游/多元主体/价值共创/湘西地区/共同富裕/竹山苗寨Key words
rural tourism/multiple stakeholders/value co-creation/western Hunan area/common prosperity/Zhushan Miao Village分类
经济学引用本文复制引用
张琰飞,李欣雨,朱海英..湘西地区乡村旅游多元主体价值共创机制研究[J].重庆文理学院学报（社会科学版）,2025,44(3):17-30,14.基金项目
湖南省自然科学基金项目"共同富裕目标下乡村旅游系统价值共创的演化、效应与治理机制研究"(2024JJ7390) （2024JJ7390）
湖南省教育厅科学研究项目"共同富裕导向下湘西地区乡村旅游多元主体价值共创机制与路径研究"(23A0402) （23A0402）
国家自然科学基金项目"乡村旅游利益主体间关系网络演化与协同治理机制研究"(71963014). （71963014）
