热带地理2025，Vol.45Issue(5)：792-805,14.DOI:10.13284/j.cnki.rddl.20240782
从有所"畏"到有所"为":红色文化敬畏对居民旅游发展支持的影响研究
Transforming Awe to Action:The Impact of Red Culture-Inspired Awe on Residents'Support for Tourism Development
摘要
Abstract
In recent years,the integration of red culture into rural areas has led to a remarkable upsurge in red tourism in the revolutionary old areas.The residents of these tourist destinations play a crucial role as carriers and stakeholders in tourism development.However,the role of residents'red culture-inspired awe in tourism development and its underlying mechanisms have not yet been thoroughly explored.Against this backdrop,this study aimed to fill this research gap.This study is firmly grounded in the broaden-and-build theory of positive emotions.To achieve the research objectives,a quasi-experimental design and a field survey method were employed.In the quasi-experimental study,materials related to the red culture of Jinggangshan were carefully selected to induce awe.Participants were randomly assigned to experimental and control groups and a series of measurements were conducted,including assessments of red culture-inspired awe,red cultural identity,and support for tourism development.For the field survey,the Jinxiang Coastal Red Tourism Area in Lufeng City,Guangdong Province,was chosen as the research site.Questionnaires were designed and distributed to collect data on the relevant variables after conducting reliability and validity tests.Our study revealed several significant findings.First,awe inspired by red culture has a direct and positive impact on residents'support for tourism development.This indicates that in the context of red tourism,residents'awe towards local red culture can effectively stimulate their prosocial behaviors.Second,red cultural identity mediates the relationship between red culture-inspired awe and support for tourism development.It was found that when residents experienced a higher level of red culture-inspired awe,their identification with red culture became stronger,which in turn led to a greater inclination to support tourism development.Third,trust in the government also serves as a mediator.Red culture-inspired awe can enhance residents'trust in the government,and this trust significantly influences their attitude towards tourism development policies and their willingness to support tourism.Finally,there exists a serial mediating effect of red cultural identity and trust in the government in this process.This study made several important contributions.Theoretically,this broadens the application scope of the broaden-and-build theory of positive emotions in the field of red tourism,providing a new perspective for understanding resident attitudes towards tourism development.It also deepens our understanding of the role of emotions in promoting cultural identity and trust in the government.This study offers valuable suggestions for sustainable development of red tourism.For example,it emphasizes the importance of protecting and inheriting red cultural resources to enhance residents'feelings of awe,promote residents'in-depth identification with red culture through various means,and establish a transparent policy communication mechanism to strengthen residents'trust in the government.Future research should expand the sample range and explore the dynamic changes and long-term effects of red culture-inspired awe to provide more comprehensive theoretical support and practical guidance for the development of red tourism.关键词
红色文化/敬畏/旅游发展支持/文化认同/政府信任/积极情绪拓展―建构理论Key words
red culture/awe/support for tourism development/cultural identity/trust in the government/broaden-and-build theory of positive emotions分类
管理科学引用本文复制引用
徐松浚,韩凯云..从有所"畏"到有所"为":红色文化敬畏对居民旅游发展支持的影响研究[J].热带地理,2025,45(5):792-805,14.基金项目
国家社会科学基金青年项目(20CGL025) （20CGL025）
广州市哲学社会科学"十四五"规划课题(2023GZYB33) （2023GZYB33）
深圳市哲学社会规划课题(SZ2023C002) （SZ2023C002）
中央高校基本科研业务经费(23JNQMX40) （23JNQMX40）
