青岛大学学报（自然科学版）2025，Vol.38Issue(2)：94-102,9.DOI:10.3969/j.issn.1006-1037.2025.02.14
收益共享契约下考虑企业社会责任的供应链决策
Supply Chain Decision-making with Corporate Social Responsibility under Revenue-sharing Contract
摘要
Abstract
In the context of manufacturers fulfilling their corporate social responsibility,the impact was explored including retailer-led revenue-sharing contracts and bargaining revenue-sharing contracts on optimal decisions,the profits of individual members,and the overall profit of the supply chain.Optimal pricing and social responsibility decisions were determined under the two types of revenue-sharing contracts,and these decisions were compared with the outcomes from centralized and decentralized decision-making scenarios.Furthermore,the compromise rule derived from Nash bargaining solutions was utilized to analyze the profit distribution among supply chain members.The research results indicate that the compromise rule is considered relatively optimal for both the supply chain and its members.Despite leading to reduced wholesale and retail prices,the implementation of both types of revenue-sharing contracts effectively elevates social responsibility levels and boosts supply chain profits.Compared with retailer-led revenue-sharing contracts,the bargaining revenue-sharing contract yields higher profits for manufacturers and the supply chain as a whole,yet retailers'profits under this scenario are lower than those in decen-tralized decision-making situations.关键词
企业社会责任/收益共享契约/折中规则/Stackelberg博弈Key words
corporate social responsibility/revenue-sharing contract/split-the-difference rule/Stackelberg game分类
信息技术与安全科学引用本文复制引用
孙丽鹏,戴晓震..收益共享契约下考虑企业社会责任的供应链决策[J].青岛大学学报（自然科学版）,2025,38(2):94-102,9.基金项目
浙江省哲学社会科学规划课题(批准号:24NDJC097YB)资助. （批准号:24NDJC097YB）
