汽车工程学报2025，Vol.15Issue(3)：409-418,10.DOI:10.3969/j.issn.2095-1469.2025.03.13
基于感性分析的女性电动汽车造型偏好研究
Perceptual Analysis of Women's Preferences in Electric Vehicle Styling
摘要
Abstract
To understand female consumers' perceptual needs for electric vehicle styling and to solve the problem of matching these needs with electric vehicle designs,a research method based on perceptual analysis for styling electric vehicles for women is proposed.This study analyzes the styling differences between electric vehicles and traditional fuel vehicles to determine the direction of electric vehicle styling.Additionally,morphological analysis is used to deconstruct the design of electric vehicles.Based on the theoretical framework of perceptual engineering,perceptual vocabulary and representative samples for electric vehicles are collected and selected.Factor analysis is used to extract the main factors affecting the styling of electric vehicles for women.The judgment matrices are constructed using the hierarchical analysis to calculate the relative weights of the perceptual terms.Using quality function deployment tools,a mapping model between perceptual imagery and automobile design elements is built to transform users' perceptual imagery into design elements for women s electric vehicle styling.It is concluded that female users prefer EV styling designs with a wheelbase ≤ 60％of the vehicle length,a larger A-pillar tilt angle,a grille-less design,closed wheels,rounded or fused headlights,slim taillights,pop-up door handles,rounded shoulder lines,and floating roof windows.The research framework based on perceptual analysis can effectively extract female consumers' needs for electric vehicle styling.This framework provides some guidance for the design of electric vehicles for women.关键词
感性工学/AHP层次分析法/QFD质量功能展开/女性偏好/电动汽车造型Key words
Kansei Engineering/analytic hierarchy process/quality function deployment/female preference/electric vehicle styling分类
交通运输引用本文复制引用
马新博,李延..基于感性分析的女性电动汽车造型偏好研究[J].汽车工程学报,2025,15(3):409-418,10.基金项目
河北省高等学校人文社会科学研究项目(BJ2017071):基于现代化城市公共交通设施环境中无障碍设计的研究 （BJ2017071）
