摘要
Abstract
This article uses quantitative research methods to explore how digital media art affects the construction of interactive storytelling in film and television in the new media environment,and analyzes the impact of increased user participation on the dissemination effect and audience experience of film and television works.Through data analysis of user feedback on different forms of interactive storytelling in film and television,this article reveals the key role of digital art technology in enhancing user engagement,as well as the impact of interactive storytelling on audience emotional investment,identification,and behavioral habits.关键词
新媒体环境/数字媒体艺术/影视互动叙事/用户参与度/定量研究Key words
new media environment/digital media art/interactive narrative in film and television/user engagement/quantitative study分类
信息技术与安全科学
