沈阳体育学院学报2025，Vol.44Issue(3)：122-128,136,8.DOI:10.12163/j.ssu.20241265
体验经济视角下东北地区冰雪旅游的价值、现实挑战与优化路径
Value,Real Challenges and Optimization Paths of Ice and Snow Tourism in Northeast China from the Perspective of Experience Economy
摘要
Abstract
The experience of ice and snow tourism has become a crucial factor in driving the tourism development of Northeast China.Utilizing documentary research and logical analysis methods,this study examines the value,real challenges and optimization paths of ice and snow tourism in Northeast China from the perspective of the experience economy,which goal is to provide theoretical support and practical guidance for the sustainable development of ice and snow tourism.It reveals that ice and snow tourism in Northeast China showcases unique values in entertainment,education,leisure and aesthetics:the integration of ice and snow sports with fun activities enhances entertainment value;the synergy between ice and snow culture and skill learning boosts educational value;the combination of emotional consumption with mental relaxation deepens leisure value;and the interaction between ice and snow landscapes and artistic creation enhances aesthetic value.The real challenges faced for ice and snow tourism in practice in Northeast China include a lack of innovation in ice and snow entertainment,a shortage of educational resources,limited leisure time,and ecological pressures on ice and snow landscapes.Based on these findings,the study proposes optimization paths including promoting diversified innovation in ice and snow projects,enhancing the excavation of educational resources,extending the duration of ice and snow tourism,and maintaining a balance for the development of ice and snow resources.关键词
冰雪旅游/东北地区/体验经济/体育旅游/冰雪运动Key words
ice and snow tourism/Northeast China/experience economy/sports tourism/ice and snow sports分类
社会科学引用本文复制引用
陈宇,岳游松..体验经济视角下东北地区冰雪旅游的价值、现实挑战与优化路径[J].沈阳体育学院学报,2025,44(3):122-128,136,8.基金项目
国家社会科学基金重点项目(20ATY001). （20ATY001）
