摘要
Abstract
The Fox Fairy of Tianmen Mountain is a musical situational drama that has been adapted from the Hunan Huagu Opera Liu Hai Chops Firewood.The incorporation of folk music from ethnic minorities,alongside the utilization of contemporary technological advancements,has enabled the commercial staging of the production in the natural landscape of Tianmen Mountain in Zhangjiajie.The transformative commercialization mechanism centered on the logic of"decomposition-recasting",highlights the work's attributes of public accessibility,private ownership,cultural significance,and commercial viability.This mechanism overcomes the limitations of conventional preservation models,achieving a dynamic balance between folk literary,artistic works and modern development.The"transformative"nature of this phenomenon is evident in its ability to deconstruct and creatively reconstruct the fundamental cultural elements of traditional folk art,thereby achieving the integration of cultural authenticity and innovative expression.Its"commercial viability"is instrumental in establishing a virtuous cycle of"cultural consumption,economic feedback and living heritage",which in turn promotes the dynamic symbiosis of cultural and commercial values.The Fox Fairy of Tianmen Mountain serves as a paradigm of transformative commercial exploitation,combining traditional genes with contemporary expression.It offers a sustainable development path for folk literary and artistic works,achieving a balance between preservation and innovation,and integrating dissemination with exploitation through practical exploration.关键词
《天门狐仙》/转换性商业使用机制/动态平衡/民间文艺作品Key words
The Fairy Fox of Tianmen Mountain/transformative commercialization mechanism/dynamic balance/folklore works分类
管理科学
