天津体育学院学报2025，Vol.40Issue(3)：264-271,8.DOI:10.13297/j.cnki.issn1005-0000.2025.03.003
构建更有效力的中华武术国际传播体系研究
Building a More Effective International Communication System for Chinese Wushu
摘要
Abstract
Building a more effective international communication system is an important measure to enhance the international dissemination and influence of Chinese Wushu.Based on communication theory,this study proposed four construction principles:interaction between domestic and international communication,in-terconnection between overall and local communication,integration of active and passive communication,and complementarity between rigid and flexible communication.The four building elements are:achieving a three-dimensional communication pattern through subject collaboration,differentiated communication expression through audience stratification,multi-dimensional communication channels through composite platforms,and dynamic communication effects through evaluation feedback.Five construction strategies include:building a deeper theoretical system,a stronger discourse system,a more accurate identification system,a warmer narrative system,and a broader knowledge system.We can enhance the global influence,cultural appeal,visual affinity,persuasive language,and public opinion guidance of the international dissemination of Chinese Wushu.The aims is to promote the better dissemination of Chinese Wushu to the world,and better assist in enhancing the country's cultural soft power and the influence of Chinese culture.关键词
中华武术/武术传播/国际传播体系/国家形象Key words
Chinese Wushu/Wushu communication/international communication system/national image分类
社会科学引用本文复制引用
郭玉成,刘韬光,李忠瑞,张美玉,劳嘉欢..构建更有效力的中华武术国际传播体系研究[J].天津体育学院学报,2025,40(3):264-271,8.基金项目
国家社会科学基金重大项目(项目编号:20&ZD338) （项目编号:20&ZD338）
上海市海外高层次人才项目(项目编号:TP2022101) （项目编号:TP2022101）
教育部首批新文科研究与改革实践项目(项目编号:2021010011) （项目编号:2021010011）
