天津体育学院学报2025，Vol.40Issue(3)：297-304,8.DOI:10.13297/j.cnki.issn1005-0000.2025.03.007
体育赛事"三进"促进消费的路径探索
Paths Exploring in the Consumption Promotion of"Three Enters of Sports Events"
摘要
Abstract
Satisfying the people's growing demands for sports participation and consumption is an important goal for promoting the high-quality development of the sports industry and accelerating the construction of a sports power.By using literature review,expert interviews,and logical analysis,this paper ex-plored the basic connotation,internal mechanism,practical bottlenecks,and development paths of"Three Enters of Sports Events"in promoting consump-tion."Three Enters of Sports Events"in promoting consumption is a new form of consumption practice that is based on international experience and China's reality,centered on mass sports events,aimed at responding to market and social demands,and ultimately better meeting the people's demands for sports par-ticipation and consumption.It needs to highlight characteristics such as people-oriented,demand-driven,adapted to local conditions,and deep integration.However,due to the short time since the proposal of"Three Enters of Sports Events"and relatively insufficient practical experience,it inevitably faces practi-cal problems such as incomplete planning and construction,insufficient leading role in consumption,unstable basic support,insignificant related role,un-clear policy guidance,and unsteady basic role in the process of promoting consumption.Based on this,the paper proposes development paths such as scientif-ically formulating event plans,precisely matching consumption demands,enriching the event production system,fully releasing consumption potential,strengthening policy element supply,and effectively enhancing consumption willingness.关键词
扩大内需/体育赛事"三进"/马克思主义消费理论/体育消费/消费政策Key words
expanding domestic demand/Three Enters of Sports Events/Marx's theory of consumption/sports consumption/consumption policy分类
社会科学引用本文复制引用
付群,左古月,侯想,楚元,王超..体育赛事"三进"促进消费的路径探索[J].天津体育学院学报,2025,40(3):297-304,8.基金项目
国家社会科学基金项目(项目编号:24BTY066) （项目编号:24BTY066）
