中国茶叶2025，Vol.47Issue(5)：30-42,13.
2025中国茶叶区域公用品牌价值评估报告
China Tea Regional Public Brand Value Evaluation Report in 2025
胡晓云 1魏春丽 1单子昊1
作者信息
- 1. 浙江大学CARD中国农业品牌研究中心,浙江 杭州 310058||浙江永续农业品牌研究院,浙江 杭州 310012
- 折叠
摘要
Abstract
From the end of 2024 to April 2025,a research group composed of four units used the"China Agricultural Product Regional Public Brand Value Evaluation Model"(CARD model for short)as the theoretical tool,continued the research on the special project of"China Tea Regional Public Brand Value Evaluation".Through multi-party research and combined with digital information technology,the relevant data for the three years from 2022 to 2024 was in-vestigated and evaluated,and the evaluation conclusion of the public brand value of China's tea in 2025 was reached.Based on the evaluation data and combined with the relevant data and information of China's tea industry and tea brand development in recent years,this paper comprehensively analyzed the phenomenon and problems of China tea brand construction,and put forward 4 targeted suggestions for the future development of China tea brand.关键词
茶叶/区域公用品牌/品牌价值/价值评估Key words
tea/regional public brand/brand value/value evaluation分类
经济学引用本文复制引用
胡晓云,魏春丽,单子昊..2025中国茶叶区域公用品牌价值评估报告[J].中国茶叶,2025,47(5):30-42,13.
