中国茶叶2025，Vol.47Issue(5)：108-114,7.
浙江省抹茶产业现状与高质量发展路径
The Present Situation and High-quality Development Path of the Matcha Industry in Zhejiang Province
摘要
Abstract
In recent years,matcha has won wide attention and favor around the world due to its unique flavor and health value.This paper deeply analyzed the current situation of matcha industry in Zhejiang province,and discussed the significant advantages of Zhejiang matcha in three aspects:policy support,scientific and technological innovation and cultural inheritance.On this basis,this paper analyzed the difficulties existing in the matcha industry in Zhejiang province,such as incomplete control of raw materials,weak brand competition,industry chain to be replenalized,shallow ex-ploration of product characteristics,and shortage of professional talents,and put forward a series of development suggestions.In order to further promote the high-quality development of matcha industry in Zhejiang province.关键词
抹茶/新茶饮/点茶/径山茶宴Key words
matcha/novel-tea beverage drink/tea-ordering/Jingshan Tea Banquet分类
农业科技引用本文复制引用
陈佳意,陈义琴,陈蔚,谢登超,倪子鑫,王岳飞,董俊杰,周继红..浙江省抹茶产业现状与高质量发展路径[J].中国茶叶,2025,47(5):108-114,7.基金项目
浙江省属高校基本科研业务费专项资金资助(226-2024-00214)、"浙江文化研究工程"重大项目(24WH22ZD)、"浙江文化研究工程"重点项目(24WH22-6Z) （226-2024-00214）
