资源开发与市场2025，Vol.41Issue(5)：762-768,7.DOI:10.3969/j.issn.1005-8141.2025.05.013
乡村旅游体验对游客归属感的影响研究
Study on the influence of tourists' rural tourism experience on sense of belonging
摘要
Abstract
Tourism experience is the core of tourism.In the context of China,the countryside embodies people's attachment to their hometown and the traditional culture,connects people with a strong sense of nostalgia and idyllic life,and is also a place for physical and mental relaxation.In rural tourism,it is worth exploring what kind of relationship exists between different levels of tourism experi-ence.Based on the"stimulus—organism-response"theory and the hierarchy theory of tourism experience,this paper explored the rela-tionship between tourism cognitive experience,emotional experience,and sense of belonging through field research.The results showed that:① Among the five dimensions of rural tourism cognitive experience,immersion and escapism were the most important dimensions in rural tourism cognitive experience,followed by recreation and aesthetics,and the dimension of education was the lowest.② A rela-tional model of cognitive experience,emotional experience,and tourists' sense of belonging in rural tourism destinations had been con-structed,and it was found that the cognitive experience of tourists in rural tourism destinations significantly affected their sense of be-longing in a positive way.③ Both nostalgia and emotional arousal played intermediary roles in rural tourism cognitive experience and sense of belonging,and the intermediary effect of emotional arousal was significantly higher than that of nostalgia.关键词
乡村旅游/旅游认知体验/归属感/怀旧/情感唤醒Key words
rural tourism/tourist cognitive experience/sense of belonging/nostalgia/emotional arousal分类
经济学引用本文复制引用
杨敏..乡村旅游体验对游客归属感的影响研究[J].资源开发与市场,2025,41(5):762-768,7.基金项目
教育部人文社科规划基金项目(编号:20YJAZH119). （编号:20YJAZH119）
