资源开发与市场2025，Vol.41Issue(5)：769-780,12.DOI:10.3969/j.issn.1005-8141.2025.05.014
江南文化古镇游客的空间集聚与消费价值研究
Research on spatial agglomeration and consumption value of tourists in Jiangnan cultural ancient towns
摘要
Abstract
The aim of the study is to enhance vitality and benefits of Jiangnan Cultural Ancient Towns,and analyze spatial agglom-eration and consumption values of tourists.This study taking three Jiangnan ancient towns as the research object,construct five scenic spots service quality dimensions of ancient town.Through the ordered multi-category logistic model,analyzes driving mechanism of the revisit willingness to scenic spots in ancient town.Subsequently,a tourists' potential economic value model was constructed through tour-ists' per capital spending,destination preference and leisure index to compare the visitor consumption potential of the three ancient towns.The study shows that:first,the service quality perception of ancient town scenic spots is composed of five dimensions:basic service,accommodation service,characteristic elements,tour routes,and traffic access.There are similarities and differences for influ-ence to customers' revisit willingness between ancient towns.Second,the potential economic value of visitors is an indicator of the tourism potential revenue in ancient towns.The level is higher in Xitang and Wuzhen,but lower in Nanxun.At the same time,tourists from the Northwest and Northeast have greater preference for Xitang,while tourists from the Southwest and Northeast have higher prefer-ence for Wuzhen.The conclusion of the analysis suggests differentiated development for marketing and customer maintenance in the ancient town of Jiangnan,which is conducive to the high-quality development and common prosperity of the cultural town.关键词
中华古镇/空间相互作用模型/旅游休闲Key words
Chinese ancient town/spatial interaction model/tourism and leisure分类
经济学引用本文复制引用
郭俊辉,罗雪..江南文化古镇游客的空间集聚与消费价值研究[J].资源开发与市场,2025,41(5):769-780,12.基金项目
2023年浙江省社科规划专项课题 （）
2022年浙江省科技厅软科学课题(编号:2022C35076). （编号:2022C35076）
