摘要
Abstract
Rural e-commerce,as a"booster"of rural development and an"engine"of rural revitalization,has shown great potential.In recent years,remarkable resultshas been achieved in rural e-commerce in Gansu,which has opened up a broad market for local agricultural products,though there are still some challenges in its development path.At present,rural e-commerce in Gansu still faces the bottleneck of talent shortage,and the lack of professional talents limits the efficient operation of e-commerce business.At the same time,insufficient financial support has also become a key factor restricting its further development.In addition,the limitations of marketing channels and homogeneous competition issues have become increasingly prominent,affecting the market competitiveness and branding of agricultural products.In order to promote the high-quality development of rural e-commerce in Gansu,there is an urgent need to carry out systematic optimization from multiple levels such as policy support,talent training,and resource integration to find a way to break the situation.关键词
乡村振兴/农村发展/农村电商/数商兴农/高质量发展Key words
rural revitalization/rural development/rural e-commerce/digital commerce to promote agriculture/high-quality development分类
社会科学
