摘要
Abstract
From the perspective of brand image,this paper investigates the function,application,development trend,and influence of graphic language and design thinking.Guided by the theories of brand image,graphic language,and design thinking,the application and performance of graphic language and design thinking within the vision of brand image are illustrated.Through the application of graphic language and design thinking,in combination with the narrative mode of brand elements and brand core information,we explore the consumer psychology of the target audience,laying a solid foundation for brand communication.Successful brand image establishment requires designers to have a profound understanding of the brand's positioning,culture,and values,integrate them into the brand image design,and make the brand image become an essential carrier of brand communication.Brand image design should focus on enhancing the ability of brand communication and broadening the innovative development ideas of graphic language and design thinking.关键词
品牌形象设计/图形语言/品牌传播/设计思维Key words
brand identity design/graphic language/brand communication/design thinking分类
社会科学
