鞋类工艺与设计2025，Vol.5Issue(9)：39-41,3.DOI:10.3969/j.issn.2096-3793.2025-09-013
基于IP消费趋势的博物馆IP形象设计研究
Research on IP Image Design of Museums based on IP Consumption Trend
摘要
Abstract
Taking the IP image design of museums as the specific research object,this paper expounds the concept,classification and value of IP.This paper summarizes the shortcomings of the current museum IP image from the aspects of appearance,modeling and spirit.Combined with typical cases,the design principles of museum IP image are combed from the aspects of integration,identification and story.In view of the trend of IP consumption,this paper puts forward the design strategy of museum IP image from the aspects of tide,interest and music,aiming at providing ideas for improving the quality of museum IP image.关键词
IP/消费趋势/博物馆/形象设计Key words
ip/consumption trends/museums/image design分类
信息技术与安全科学引用本文复制引用
刘思佳,赵艳..基于IP消费趋势的博物馆IP形象设计研究[J].鞋类工艺与设计,2025,5(9):39-41,3.基金项目
2022年辽宁省社科基金项目《短视频平台下中华优秀传统文化的创造性转化与创新性发展研究》(项目编号:L22BXW015) （项目编号:L22BXW015）
