摘要
Abstract
With the formulation and steady implementation of the Healthy China strategy of multi-dimensional and sustainable protection of people's health based on the people-centered development idea,TCM health has become a hot topic for people at present,and as"began in shennong era,smell in zhou period"the birthplace of the world tea culture,the study of tea has a long time,the core concept of medicine homology in today's era and perfect health of traditional Chinese medicine,build the Chinese medicine tea profound cultural background.Based on this background,the text deeply based on the concept of homology,explore how to traditional Chinese medicine tea of novel brand concept throughout the tea brand image design,under the new tea thriving scene of old brand image form,the connotation of homogeneity tend to heavier problems,so as to achieve the brand image on the basis of innovation of promoting culture of traditional Chinese medicine,in order to achieve the great rejuvenation of the Chinese nation the Chinese dream of a meager force.关键词
药食同源/中药/茶饮/品牌形象设计Key words
medicine and food homology/traditional chinese medicine/tea drink/brand image design分类
社会科学
