海洋开发与管理2025，Vol.42Issue(1)：103-111,9.
养殖户绿色海水养殖意愿影响因素研究
Study on Influencing Factors of Farmers' Willingness to Green Marine Aquaculture:Micro-Survey Data from Qingdao
摘要
Abstract
Green marine aquaculture is an important measure to promote the sustainable develop-ment of mariculture industry,and whether farmers implement green marine aquaculture is the key to achieve the sustainable development of mariculture industry.Based on the theory of planned behavior(TPB)and theory of perceived value(TPV),and based on the micro-survey data of 210 marine aquaculture farmers in Qingdao,this paper constructs a structural equation model to explore the influencing factors of farmers' willingness to green marine aquaculture.The results show:(1)Farmers' behavior attitude,subjective norm,perceived behavior control,policy cognition and perceived benefits significantly enhance their willingness to engage in green marine aquaculture,while perceived risks significantly decrease their behavioral intention;(2)The direct effects of perceived benefits and perceived risks on farmers' willingness to participate in green marine aquaculture are greater than their indirect effects mediated by behavioral atti-tudes.In view of this,recommendations are proposed from various perspectives such as publici-ty,demonstration effects,risk management,and economic incentives,aiming to enhance farm-ers'willingness and enthusiasm to participate in green marine aquaculture.关键词
绿色海水养殖/养殖户/计划行为理论/感知价值理论/青岛市Key words
Green marine aquaculture/Farmers/Theory of planned behavior/Theory of per-ceived value/Qingdao分类
管理科学引用本文复制引用
李京梅,刘威..养殖户绿色海水养殖意愿影响因素研究[J].海洋开发与管理,2025,42(1):103-111,9.基金项目
国家社会科学基金重大项目"海洋生态损害补偿标准与制度设计"(16ZDA049). （16ZDA049）
