计算机工程与应用2025，Vol.61Issue(11)：364-372,9.DOI:10.3778/j.issn.1002-8331.2403-0218
多归属结构下双边平台增值投资策略研究
Research on Value-Added Investment Strategies in Two-Sided Platforms Under Multihoming
摘要
Abstract
In contemporary economies,two-sided platforms play a crucial role,with their primary non-pricing value-added investment strategies categorized into platform performance investment and integrated tool investment.This paper exam-ines the selection of value-added investment strategies for platforms in different market structures.When consumers have a clear preference for ecological effects,performance investment becomes ineffective in coordinating prices and converting them into value capture.Platform enterprises using a cost-oriented strategy should increase investments in integrated development environments to expand their product ecosystems.The advent of cross-platform development technologies significantly reduces research and development costs for complementary enterprises.Consequently,platform enterprises with a high-end strategy should enhance their performance investments and reduce the R&D burden on complementary enter-prises by lowering participation costs.Moreover,platforms must understand the strength of network effects and consumer functional preferences to avoid a prisoner's dilemma.关键词
双边平台/增值投资/产品生态Key words
two-sided platform/value-added investment/product ecosystem分类
管理科学引用本文复制引用
张杰,李佳威,周艳菊,王宗润..多归属结构下双边平台增值投资策略研究[J].计算机工程与应用,2025,61(11):364-372,9.基金项目
国家自然科学基金重大项目(71991463) （71991463）
苏州市社会科学基金(Y2024LX157). （Y2024LX157）
