江苏大学学报（社会科学版）2025，Vol.27Issue(3)：102-112,11.DOI:10.13317/j.cnki.jdskxb.2025.29
使命效价对新创企业可持续创业行为的影响机制研究
The Research on the Influence Mechanism of Mission Valence on Sustainable Entrepreneurial Behavior in New Ventures
摘要
Abstract
In the goal of carbon neutrality,sustainable entrepreneurship will become an inevitable trend for the development of new ventures.Yet as the survival and development of new ventures are constrained by various factors,their mission valence is of great significance in overcoming these constraints.Based on the Triadic Reciprocal Determinism,this study constructs a moderated mediation theoretical model,focusing on exploring the mediating roles of entrepreneurial bricolage and team cognitive flexibility,while introducing digital technology as a moderating variable.The results show that mission valence has a facilitating effect on sustainable entrepreneurial behaviors,entrepreneurial patchwork and team cognitive flexibility for new ventures;both bricolage and team cognitive flexibility play a partial mediating role in the influence of mission valence on sustainable entrepreneurial behaviors of new ventures;digital technology use has a positive moderating effect on the relationship between mission valence and bricolage and team cognitive flexibility.The study reveals that new entrepreneurs should actively use mission valence to improve bricolage,enhance team cognitive flexibility,and better utilize digital technology to achieve sustainable entrepreneurial development.关键词
使命效价/创业拼凑/团队认知灵活性/可持续创业行为/数字技术使用Key words
mission valence/bricolage/team cognitive flexibility/sustainable entrepreneurial behavior/digital technology use分类
管理科学引用本文复制引用
徐占东,盛富鹏,龚梓宇..使命效价对新创企业可持续创业行为的影响机制研究[J].江苏大学学报（社会科学版）,2025,27(3):102-112,11.基金项目
教育部人文社会科学研究青年基金项目(22YJC880093) （22YJC880093）
江苏省社会科学基金项目(24JYD001) （24JYD001）
镇江市软科学研究项目(K2024008) （K2024008）
