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阅读重构与文化新生:全民阅读推动中华优秀传统文化"双创"的内在机制与创新路径研究

吴赟 刘倩 孙旭

科技与出版Issue(5):19-26,8.
科技与出版Issue(5):19-26,8.

阅读重构与文化新生:全民阅读推动中华优秀传统文化"双创"的内在机制与创新路径研究

Reading Reconstruction and Cultural Renewal:Research on the Internal Mechanism and Innovative Pathways of"Reading for All"in Promoting Creative Transformation and Innovative Development of Excellent Traditional Chinese Culture

吴赟 1刘倩 1孙旭2

作者信息

  • 1. 浙江大学传媒与国际文化学院,310058,杭州
  • 2. 浙江省文化和旅游发展研究院,311231,杭州
  • 折叠

摘要

Abstract

Reading is a timeless theme that transcends the boundaries of time and space for humanity.With the evolution of the times and social changes,contemporary reading practices are facing new challenges.For Chinese citizens,these challenges are reflected both in the impact of external culture and in the issue of internal cultural confidence.The"Reading for All"initiative,as an important lever for disseminating excellent traditional Chinese culture,plays an important role in promoting the"the creative transformation and innovative development of excellent traditional Chinese culture".This paper constructs a theoretical framework of"cognitive reconstruction—value transformation—innovative development"around the interactive relationship between"Reading for All"initiative and"the creative transformation and innovative development of excellent traditional Chinese culture".First,it identifies the three challenges that traditional culture faces today:textual interpretation,cultural confidence,and cultural expression,and then reconstructs them into three major propositions of"Reading for All",pointing out the key clues to promote cultural renewal via reading reconstruction.Second,this paper analyzes the important mechanism of interactive transformation between"Reading for All"and"the creative transformation and innovative development of excellent traditional Chinese culture".It reveals the deeper logic of"Reading for All"promoting the creative transformation and innovative development of excellent traditional Chinese culture:reshaping the modernity of traditional culture through the open interpretation mechanism driven by the internalization of meta-classics,accelerating the process of traditional culture to a national cultural brand through the reproduction mechanism of collective memory symbols,and completing the innovative liberation of traditional culture in the generative artificial intelligence environment through the reading of multimodal fusion perception expansion mechanism,and finally realizing the paradigm shift from the"cultural survival protection"of traditional culture that passively responds to challenges to the"innovative growth of civilization genes"that actively seeks change.Finally,this paper proposes a dual-track driving strategy of"Meta-classic Activation"and"Scene Regeneration",advocating for a culturally innovative pathway driven by"Reading for All".The initiative of inspiring the effectiveness of"Reading for All"with excellent traditional Chinese culture and radiating excellent traditional Chinese culture with"Reading for All"has profound impacts.Among them,the former corresponds to the implementation of the"Meta-classic Activation"strategy represented by excellent traditional Chinese culture,while the latter supports the continued promotion of the"Reading for All"strategy based on the"Scene Regeneration"strategy.By following a dual track approach,a path of cultural innovation driven by"Reading for All"can be established.In the context of contemporary China,"Reading for All"is not merely a practice in knowledge dissemination or cultural consumption,but a civilization system project that leverages excellent traditional Chinese culture as a link,digital media as a catalyst,and reconstructed reading to drive cultural renewal.Moreover,in the significance of building a"Community with a Shared Future for Mankind",promoting"Reading for All"can effectively activate the human cultural ecology and bring many new changes and new faces to human civilization.

关键词

全民阅读/阅读重构/文化创新/文化转化/中华优秀传统文化

Key words

"Reading for All"/reading reconstruction/cultural innovation/cultural transformation/excellent traditional Chinese culture

引用本文复制引用

吴赟,刘倩,孙旭..阅读重构与文化新生:全民阅读推动中华优秀传统文化"双创"的内在机制与创新路径研究[J].科技与出版,2025,(5):19-26,8.

科技与出版

OA北大核心

1005-0590

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