南京林业大学学报（自然科学版）2025，Vol.49Issue(3)：227-234,8.DOI:10.12302/j.issn.1000-2006.202311042
基于MSOR理论模型的世界地质公园边缘旅游地扰动机制分析
An analysis of the disturbance mechanism of tourist destinations at the edge of world geological parks based on the MSOR theoretical model
摘要
Abstract
[Objective]This study was conducted to explore the impact mechanisms of different tourism motivations on the tourism experience,satisfaction,and loyalty of tourists in the edge tourist destinations of Yandang Mountain Global Geopark,providing theoretical support and practical insights for understanding the disturbance mechanisms of edge tourist destinations.[Method]Amos and Mplus software were employed to administer a survey questionnaire targeting the consumption behavior characteristics of tourists in the non-core scenic area of the Yandang Mountain Global Geopark,specifically the South Yandang Mountain.[Result](1)The primary tourist group in peripheral tourist destinations consists of local residents,predominantly core families.(2)Noelty motivation exhibited no direct or indirect effects on loyalty.(3)Relationship strengthening's influence on loyalty was fully mediated,demonstrating positive effects on tourism experience and loyalty through mediating effects.(4)Isolation motivation and escape motivation exhibited both direct and indirect positive effects on loyalty,with complex and multiple chain-mediated impacts.These findings reveal the impact mechanisms of different tourism motivations on tourist experiences,satisfaction,and loyalty in edge tourism destinations.Local tourists were identified as playing a crucial role in the protection and sustainable development of edge tourism destinations.[Conclusion]The study suggests that scenic spots should avoid large-scale construction,leverage customer characteristics to mitigate disturbance risks,and cautiously supplement tourist demand to prevent disturbances from expanding.关键词
自然保护地/边缘旅游地/结构方程模型/动机-体验-满意度-忠诚度(MSOR)理论/雁荡山世界地质公园Key words
nature reserves/marginal tourist destination/structural equation model/MSOR theory/the Yandang Mountain Global Geopark分类
资源环境引用本文复制引用
王浩毅,张建国,吕缘婉..基于MSOR理论模型的世界地质公园边缘旅游地扰动机制分析[J].南京林业大学学报（自然科学版）,2025,49(3):227-234,8.基金项目
国家社会科学基金一般项目(22BJY145) （22BJY145）
浙江省科技厅公益技术研究农业项目(2016C32017) （2016C32017）
浙江大花园建设研究院专项课题(DHYA202008) （DHYA202008）
湖州师范学院"两山"理念研究院2022年年度课题(LSY2207). （LSY2207）
