印染助剂2025，Vol.42Issue(5)：71-75,5.
短视频平台蜡染工艺电商教学的知识付费模式
Knowledge payment model for e-commerce teaching of batik craftsmanship on short-video platforms
摘要
Abstract
The inheritance of traditional batik craftsmanship has long been limited by problems such as re-gional barriers,high technical complexity and the aging of the inheritors.In recent years,the rise of short-vid-eo platforms has restructured the ecosystem of knowledge dissemination.Through fragmented content,visual-ized scenes and real-time interaction,it has provided a new field for the digital teaching of intangible cultural heritage related to craftsmanship.Meanwhile,the mature development of the knowledge payment model has driven cultural dissemination to shift from one-way output to value co-creation,injecting market impetus into the sustainable development of intangible cultural heritage skills.However,most of the existing studies focus on the digital protection of intangible cultural heritage at the macro level,lacking in-depth analysis of the col-laborative mechanisms within vertical fields.The knowledge payment model of e-commerce teaching of batik craftsmanship on short-video platforms was discussed,with the aim of revealing its operational logic and opti-mization path,and providing theoretical support and practical reference for the deep integration of intangible cultural heritage inheritance and digital economy.关键词
短视频平台/蜡染工艺/知识付费Key words
short-video platform/batik craftsmanship/knowledge payment分类
轻工纺织引用本文复制引用
杨欣..短视频平台蜡染工艺电商教学的知识付费模式[J].印染助剂,2025,42(5):71-75,5.基金项目
2024年陕西工业职业技术学院校级科研项目(2024YKZX-008) （2024YKZX-008）
2024陕西省中华职业教育社职业教育研究课题(ZJS202442) （ZJS202442）
