党政研究Issue(3)：22-32,11.
"小编"如何影响政务短视频绩效
The Impact of Content Editors on the Performance of Government Short Video:Evidence from Pub-lic-Sector Douyin Accounts
摘要
Abstract
Reluctance to post,lack of posting competence,or indiscriminate posting by account operators con-stitutes a major driver behind the recent wave of closures among public-sector new-media outlets.However,empirical research on how individual operators shape the performance of such outlets remains scarce.Drawing on Self-Determination Theory and a questionnaire survey of operators of government-affairs Douyin accounts,this study examines the impact of operator characteristics on the performance of public-sector short-form-video accounts.The results reveal that operators' creative self-efficacy and autonomous motivation correlate positively and significantly with account performance,whereas public-service motivation has no discernible effect.Moreo-ver,accounts managed by full-time operators outperform those run by part-time operators,and accounts over-seen by experienced operators outperform those managed by novices.The paper therefore recommends that gov-ernment bodies innovate their management mechanisms and empower 'social-media editors' to harness intrin-sic motivation and creative potential,so that public-sector short-form video can genuinely enhance governance capacity instead of degenerating into 'formality at one's fingertips'.关键词
政务短视频/数字政府/电子政务绩效/自我决定理论/运营者Key words
Government short-form video/Digital government/E-government performance/Self-determi-nation Theory/Operator分类
社会科学引用本文复制引用
刘柳,马亮.."小编"如何影响政务短视频绩效[J].党政研究,2025,(3):22-32,11.基金项目
国家自然科学基金项目面上项目"数字政府如何降低行政负担:面向中国地方政府的实证研究"(72274203) （72274203）
国家社会科学基金重大项目"数字政府建设成效测度与评价的理论、方法及应用研究"(23&ZD080) （23&ZD080）
国家自然科学基金专项课题"公共数据开放利用与授权运营理论与制度设计"(72342010) （72342010）
