摘要
Abstract
As a newly-emerging cultural phenomenon,virtual idol with attributes of idol and media function is a carrier of ideological and political education in the digital era with a sense of the times,relevance and attraction.The ideological and political education function of virtual idols is mainly reflected in three aspects:value leadership and ideological enlightenment,emotional resonance and behavioral norms,as well as cultural inheritance and innovative development.However,the function of virtual idols in ideological and political education is still constrained by multiple factors,such as capital manipulation,virtual characteristics and audience psychology.Therefore,it is necessary to comprehensively review the application of virtual idols in youth ideological and political education,and correctly and effectively play the function of ideological and political education of virtual idols by perfecting the management mechanism,upgrading the level of digital literacy,and improving the supply of educational content.关键词
数字时代/虚拟偶像/数字亚文化产品/网络思想政治教育/青年思想政治教育Key words
digital age/virtual idol/digital subculture products/network ideological and political education/youth ideological and political education
