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基于交互实验的长时拼车决策演变及非理性行为

付全路 肖琳 田野 孙剑

交通运输工程与信息学报2025,Vol.23Issue(2):71-85,15.
交通运输工程与信息学报2025,Vol.23Issue(2):71-85,15.DOI:10.19961/j.cnki.1672-4747.2024.08.015

基于交互实验的长时拼车决策演变及非理性行为

Long-term evolution of carpooling decisions and irrational behaviors based on interactive experiments

付全路 1肖琳 1田野 1孙剑1

作者信息

  • 1. 同济大学,道路与交通工程教育部重点实验室,上海 201804
  • 折叠

摘要

Abstract

[Objective]This study aims to accurately depict the long-term carpooling decision-mak-ing behaviors of travelers in real-world scenarios,identify irrational psychological traits,and opti-mize incentive mechanisms and their effects.[Methods]An experimental framework and incentive mechanism based on a bottleneck model are developed.Additionally,long-term interactive experi-ments are conducted using prospect theory to analyze the evolution of carpooling decisions and irra-tional behaviors under differentiated incentive strategies.[Results]In incentive-based carpooling ser-vices,most travelers exhibit greater decision fluctuations when encountering potential losses,thus highlighting loss-aversion psychology,particularly among women with one to three years of driving experience,high income,fewer commuting days,and greater awareness of the incentive mechanism.By contrast,groups such as high-frequency commuters and highly educated,low-income individuals show no significant traits.Introducing a compensation mechanism for carpooling-matching failures further increases carpooling rates.[Conclusion]The findings confirm loss-and risk-averse behav-iors in avoiding carpooling to mitigate potential costs(e.g.,time delays and additional expenses).[Applications]Considering the heterogeneous irrational characteristics of travelers,refined adjust-ments to incentive strategies,including personalized incentive amounts,introduction of compensa-tion mechanisms,improved feedback content,and enhanced matching algorithms,can be proposed to provide theoretical support and practical guidance for designing precise and effective carpooling incentive strategies.

关键词

交通经济/非理性行为/实验经济学/拼车/出行行为

Key words

transportation economy/irrational behavior/experimental economics/carpooling/travel behavior

分类

交通运输

引用本文复制引用

付全路,肖琳,田野,孙剑..基于交互实验的长时拼车决策演变及非理性行为[J].交通运输工程与信息学报,2025,23(2):71-85,15.

基金项目

国家自然科学基金项目(52402374,52002279) (52402374,52002279)

交通运输工程与信息学报

1672-4747

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