交通运输工程与信息学报2025,Vol.23Issue(2):71-85,15.DOI:10.19961/j.cnki.1672-4747.2024.08.015
基于交互实验的长时拼车决策演变及非理性行为
Long-term evolution of carpooling decisions and irrational behaviors based on interactive experiments
摘要
Abstract
[Objective]This study aims to accurately depict the long-term carpooling decision-mak-ing behaviors of travelers in real-world scenarios,identify irrational psychological traits,and opti-mize incentive mechanisms and their effects.[Methods]An experimental framework and incentive mechanism based on a bottleneck model are developed.Additionally,long-term interactive experi-ments are conducted using prospect theory to analyze the evolution of carpooling decisions and irra-tional behaviors under differentiated incentive strategies.[Results]In incentive-based carpooling ser-vices,most travelers exhibit greater decision fluctuations when encountering potential losses,thus highlighting loss-aversion psychology,particularly among women with one to three years of driving experience,high income,fewer commuting days,and greater awareness of the incentive mechanism.By contrast,groups such as high-frequency commuters and highly educated,low-income individuals show no significant traits.Introducing a compensation mechanism for carpooling-matching failures further increases carpooling rates.[Conclusion]The findings confirm loss-and risk-averse behav-iors in avoiding carpooling to mitigate potential costs(e.g.,time delays and additional expenses).[Applications]Considering the heterogeneous irrational characteristics of travelers,refined adjust-ments to incentive strategies,including personalized incentive amounts,introduction of compensa-tion mechanisms,improved feedback content,and enhanced matching algorithms,can be proposed to provide theoretical support and practical guidance for designing precise and effective carpooling incentive strategies.关键词
交通经济/非理性行为/实验经济学/拼车/出行行为Key words
transportation economy/irrational behavior/experimental economics/carpooling/travel behavior分类
交通运输引用本文复制引用
付全路,肖琳,田野,孙剑..基于交互实验的长时拼车决策演变及非理性行为[J].交通运输工程与信息学报,2025,23(2):71-85,15.基金项目
国家自然科学基金项目(52402374,52002279) (52402374,52002279)