中国农业信息2025，Vol.37Issue(1)：81-89,9.DOI:10.12105/j.issn.1672-0423.20250107
数字化转型背景下农业信息服务供需失衡问题及优化路径研究
Agricultural information services in the digital transformation era:Structural imbalances,causes,and collaborative optimization pathways
摘要
Abstract
[Purpose]Against the backdrop of the flourishing digital economy,the supply and demand structure of agricultural information services,as an important support for promoting agricultural modernisation and rural revitalisation,is facing a serious mismatch.This study aims to reveal the structural causes of the mismatch and propose targeted optimization strategies.[Method]Using a combination of literature analysis and critical qualitative reasoning,this study first outlined the technological evolution and supply-demand dynamics of agricultural information services,and then identified the main manifestations of imbalance,including mismatches in content,target groups,technical adaptability,and regional disparities.[Result]The reasons for the imbalance between the supply and demand for agricultural information services lied in the systemic-policy fragmentation,insufficient supply-side incentives,unclear demand-side articulation,and technical-infrastructural barriers.[Conclusion]Five optimization pathways have been proposed to optimise the supply and demand structure of agricultural information services:strengthening institutional support,improving service precision and diversity,strengthening farmers'digital competencies,promoting technological integration and platform interoperability,and exploring sustainable business models.The findings suggest a paradigm shift towards a collaborative,farmer-centred governance model to build a more balanced and effective agricultural information service system,thereby supporting the broader goals of digital rural development.关键词
农业信息服务/供需失衡/数字鸿沟/结构优化/协同治理Key words
agricultural information services/supply-demand imbalance/digital divide/structural optimization/collaborative governance引用本文复制引用
杨毅,张小允..数字化转型背景下农业信息服务供需失衡问题及优化路径研究[J].中国农业信息,2025,37(1):81-89,9.基金项目
山西省博士来晋科研奖励项目"基于智慧农业的山西省乡村产业振兴路径研究:技术集成与推广应用"(SXBYKY2024094) （SXBYKY2024094）
山西农业大学博士科研启动项目"中国粮食安全评价、预警与对策研究"(2025ZBQ03) （2025ZBQ03）
