摘要
Abstract
To study the current situation and future development trend of interactive intelligent packaging,and to provide ideas for promoting the development of packaging.Firstly,the literature review method was used to search the relevant literature at home and abroad,and the current status of interactive intelligent packaging design was analyzed.Secondly,the case analysis method is used to summarize and analyze the existing interactive intelligent packaging components.Finally,the future development trend of interactive intelligent packaging is prospected through the method of induction and summary.The consumer level of interactive intelligent packaging design can start from sensory experience and behavioral interaction elements;The manufacturer level can start from the economic cost,brand marketing and added value functions.Based on these two,the future interactive intelligent packaging will develop in the direction of human-packaging fun,multi-digital packaging information,social interactive experience forms,and diversified technology integration into packaging.China's packaging market is huge,under the background of experience economy consumer demand diversification,interactive intelligent packaging gradually rise,it can bring consumers interesting and novel packaging consumption experience,is gradually favored by the market,consumers,will promote the development of packaging industry.关键词
交互式智能包装/智能包装/交互式包装/包装/包装设计Key words
Interactive intelligent packaging/Intelligent packaging/Interactive packaging/Packaging/Package design
