设计2025，Vol.38Issue(9)：140-144,5.
互动仪式链视角下云健身品牌社区的体验特征与设计策略研究
A STUDY ON EXPERIENCE CHARACTERISTICS AND DESIGN STRATEGIES OF VIRTUAL FITNESS BRAND COMMUNITIES FROM THE PERSPECTIVE OF INTERACTION RITUAL CHAINS
摘要
Abstract
This study aims to explore the experiential characteristics of virtual fitness brand community from the perspective of the interaction ritual chain and propose optimized design strategies to foster users'fitness habits,thereby enabling virtual fitness brand to build sustainable competitive advantages.The study begins by explicating the concept of the interaction ritual chain theory and virtual fitness brand community.Subsequently,it categorizes virtual fitness brand communities based on their types and conducts a comparative analysis of information functions in typical brand community cases to identify differences and commonalities.Finally,it focuses on an in-depth analysis of the interactive experience features of the Yuepaoquan(Joyrun)platform to propose targeted design strategies.The research divides the user experience process in virtual fitness brand community into three stages:interaction preparation,interaction occurrence,and interaction outcome.It introduces experience design strategies based on interestingness,gamification,professionalization and ritualization,facilitating the progression from initial interest in exercise to the long-term habit of fitness,while enhancing user engagement with brand community.This study provides theoretical support for optimizing the experience design of virtual fitness brand community from the perspective of the interaction ritual chain.It offers insights for future research and practical applications in related fields.关键词
互动仪式链/云健身/品牌社区/体验设计/用户体验Key words
Interactive ritual chain/Virtual fitness/Brand community/Experience design/User experience引用本文复制引用
杨奕洵,王娟..互动仪式链视角下云健身品牌社区的体验特征与设计策略研究[J].设计,2025,38(9):140-144,5.基金项目
广东省一流本科专业建设点"视觉传达设计"(教高厅函字[2022]14号) （教高厅函字[2022]14号）
广东省哲学社会科学规划一般项目"粤港澳大湾区商品过度包装全链条治理研究"(GD24CYS23) （GD24CYS23）
立德树人视域下包装设计课程思政教学案例(粤教高函[2023]14号) （粤教高函[2023]14号）
广东省一流本科课程"包装设计"(粤教高函[2023]33号) （粤教高函[2023]33号）
