科技创新与应用2025，Vol.15Issue(17)：114-117,4.DOI:10.19981/j.CN23-1581/G3.2025.17.024
脑电信号在特色农产品包装情感化设计中的应用
摘要
Abstract
In recent years,the integration of intangible cultural heritage(ICH)elements has brought innovation to agricultural product packaging design,thus not only enhancing the added value of the products but also strengthening consumer trust.How to effectively extract and present ICH elements to evoke emotional resonance is a key issue in design.Emotional design,through personalized graphics,colors,and materials,combined with emotional measurement technologies such as electroencephalogram(EEG),galvanic skin response(GSR),and electrocardiogram(ECG)data,can accurately capture consumers'emotional responses,providing a scientific basis for human-centered design.This paper takes the lychee packaging of Dongguan Hengli Sugar Agricultural Cooperative as an example,using design thinking,the PAD emotional scale,and EEG technology to analyze consumer emotional preferences and study how to extract and apply ICH elements.The experimental results show that the Hengli Ox Market-themed design can significantly enhance consumer emotional resonance,prompting positive emotional responses.The study provides theoretical support for the innovative application of ICH elements in agricultural product packaging and offers new ideas for brand building.关键词
脑电信号/情感化设计/非遗/特色农产品/包装Key words
EEG/emotional design/intangible cultural heritage/specialty agricultural products/packaging分类
管理科学引用本文复制引用
尤思雨,李钰田,王雨晴,李冠良,王瑞诚,谢黎..脑电信号在特色农产品包装情感化设计中的应用[J].科技创新与应用,2025,15(17):114-117,4.基金项目
广东省百千万工程农村科技特派员项目(KTP20240881) （KTP20240881）
东莞市社会发展科技项目(20231800902512) （20231800902512）
东莞理工学院校级质量工程校级一流课程项目(202302025,教务通[2024]4号) （202302025,教务通[2024]4号）
东莞理工学院校级质量工程项目(2024020103) （2024020103）
东莞理工学院2024年研究生教育创新计划项目(2024XJJG01) （2024XJJG01）
