上海管理科学2025，Vol.47Issue(3)：59-71,13.
数字赋能跨境电商供应链发展路径研究
Research on the Development Path of Digital Empowerment in Cross-border E-commerce Supply Chain:A Case Study of SHEIN
摘要
Abstract
In the era of brand globalization,the digitization of supply chain systems has played a crucial role for cross-border e-commerce enterprises.This paper conducts an in-depth study on the digital-en-abled cross-border e-commerce supply chain development path of the Chinese fashion brand SHEIN based on the temporal and spatial case study method of the Wuli-Shili-Renli system approach.Catego-rizing the history of SHEIN's development in three phases based on chronological order,the research findings indicate that during the customer accumulation stage,SHEIN focused on the overseas ware-housing system with digital technology and promoted the quality of return service with digital empow-erment,building consumers'brand loyalty with digital management.During the system collaboration stage,SHEIN continued to deepen the application of digital technology in all aspects of the supply chain.It ensures the"small order and quick reaction"production mode with digital empowerment and enhances the coordination of logistics and warehousing.Simultaneously,the digital platform con-nects,integrates,and manages upstream suppliers.During the ecological improvement stage,SHEIN gradually adjusted the digital operating model and continued to refine the digital supply chain process.Digital technology and platform promote sustainable development and artificial intelligence technology optimizes the consumer experience.The digital cross-border e-commerce supply chain de-velopment path constructed in this paper inspires other domestic brands to go overseas.关键词
物理-事理-人理(WSR)方法论/数字化/供应链管理/SHEINKey words
Wuli-Shili-Renli system approach/digitization/supply chain management/SHEIN分类
经济学引用本文复制引用
沈滨,柳雪雅..数字赋能跨境电商供应链发展路径研究[J].上海管理科学,2025,47(3):59-71,13.基金项目
研究阐释党的二十大精神国家社科基金重点项目(23AZD030) （23AZD030）
