中国石油大学学报（社会科学版）2025，Vol.41Issue(3)：126-134,9.DOI:10.13216/j.cnki.upcjess.2025.03.0015
青岛旅游文化视频国际受众的情感态度与入境旅游增长关系
The Relationship between the Emotional Attitudes of International Audiences toward Qingdao Tourism Cultural Videos and the Growth of Inbound Tourism:An Analysis Based on the Comments of Qingdao Tourism Videos on YouTube
摘要
Abstract
This paper analyzes the relationship between the emotional attitudes of international audiences and the growth of inbound tourism to Qingdao by constructing emotional attitude communication discourse indices based on a sentiment lexicon database from se-lection of popular YouTube comments on Qingdao tourism cultural videos from 2015 to 2022 as the corpus for deduction of emotional at-titude indices and construction of a vector autoregressive model.The study has indicated that the positive attitude index of those videos helps promote the growth of Qingdao inbound tourism with a positive correlation between the positive attitude index and the inbound tourism growth rate.Therefore it is suggested that the international communication of Qingdao tourism should be optimized through mul-tiple dimensions encompassing the construction of an emotion-oriented communication symbol system,a comprehensive and coordinated precision communication matrix,supportive policies for cultural tourism industries,and a crisis resilience system,which will develop a synergistic system integrating content,channels,policies,and risk control to enhance international communication effectiveness and stimulate the growth of inbound tourism.关键词
青岛/旅游视频/国际传播/情感态度/入境旅游Key words
Qingdao/tourism videos/international communication/emotional attitude/inbound tourism分类
经济学引用本文复制引用
刘媛媛,张钰,杨瑞瑞..青岛旅游文化视频国际受众的情感态度与入境旅游增长关系[J].中国石油大学学报（社会科学版）,2025,41(3):126-134,9.基金项目
教育部社会科学规划基金项目(24YJAZH094) （24YJAZH094）
青岛市社会科学规划研究项目(QDSKL2201047) （QDSKL2201047）
