摘要
Abstract
In today's highly developed information technology,in order to protect and inherit cultural heritage.Using IP images as carriers,starting from the perspective of cultural memory,and utilizing the neural,social,and cultural dimensions of memory,this paper analyzes the mural"Chao Yuan Tu"in the Sanqing Hall of Yongle Palace.The core images are the Queen Mother of the West,the Jade Emperor,the Taiyi Immortal,and the Fengbao Lady,and extracts their profound cultural connotations and characteristics.A practical strategy for the IP image design of Yongle Palace murals has been proposed.This strategy effectively promotes the dissemination and inheritance of the mural culture in Yongle Palace,providing new ideas for the protection and development of historical and cultural heritage.关键词
文化记忆理论/文化遗产/永乐宫壁画/IP形象/文创设计Key words
Cultural Memory Theory/Cultural heritage/Yongle Palace murals/IP image/Cultural and creative design分类
通用工业技术
