数字图书馆论坛2025，Vol.21Issue(4)：40-49,10.DOI:10.3772/j.issn.1673-2286.2025.04.005
基于ELM模型的短视频平台健康信息说服形成路径研究
Formation Path of Health Information Persuasion on Short-Video Platforms Based on ELM
摘要
Abstract
Unveiling the pathways through which health information on short-video platforms exerts persuasive effects can enhance the utility of such resources in individual health management and decision-making.Grounded in the elaboration likelihood model(ELM),this study identifies key factors influencing the persuasion of health information on short-video platforms and their configuration pathways by analyzing information characteristics and individual traits through grounded theory and fsQCA.The findings reveal that information quality,source credibility,presentation quality,peer influence,health awareness,health literacy,and self-efficacy are the primary factors affecting persuasion.Configuration analysis shows that there are three pathways driving the persuasion of health information on short-video platforms:health literacy and information quality-driven,information quality and peer influence-driven,and self-efficacy and presentation quality-driven.关键词
短视频平台/健康信息说服/精细加工可能性模型/扎根理论/模糊集定性比较分析Key words
Short-Video Platform/Health Information Persuasion/Elaboration Likelihood Model/Grounded Theory/fsQCA引用本文复制引用
魏华,姚兰..基于ELM模型的短视频平台健康信息说服形成路径研究[J].数字图书馆论坛,2025,21(4):40-49,10.基金项目
本研究得到教育部人文社会科学研究规划基金项目"算法推荐感知视域下社交媒体健康信息传播说服机制研究"(编号:24YJAZH170)资助. （编号:24YJAZH170）
