系统管理学报2025，Vol.34Issue(5)：1242-1255,14.DOI:10.3969/j.issn2097-4558.2025.05.004
电商平台线上购买门店发货渠道的引入策略
Introduction Strategy of Ship-from-Store for E-Commerce Platforms
摘要
Abstract
New retail can bring value to both e-commerce platforms and community retailers by utilizing online-offline synergies through omni-channel integration.This paper compares the optimal prices and profit of decision makers in the supply chain composed of e-commerce platforms and community retailers without the introduction of the ship-from-store(SFS)channel and with the introduction of the SFS channel,and discusses whether e-commerce platforms should introduce the SFS channel.The findings indicate that as the draw rate of the e-commerce platform increases,the e-commerce platform prefers to introduce the SFS channel;and as the cost of consumer patience increases,the e-commerce platform prefers to open the online channel only.When the number of community retailers increases or the proportion of consumers with low patience cost coefficients increases,the likelihood that e-commerce platforms and community retailers jointly prefer to introduce the SFS channel increases.When the e-commerce platform determines the sales price of the SFS channel or the operating cost of the community retailer is large,the community retailer prefers to open only offline channels,while the e-commerce platform prefers to introduce the SFS channel.关键词
SFS渠道/电商平台/新零售运营/渠道选择Key words
ship-from-store(SFS)channel/e-commerce platform/new retail operations/channel selection分类
管理科学引用本文复制引用
PU Xujin,REN Yu,JIN Delong..电商平台线上购买门店发货渠道的引入策略[J].系统管理学报,2025,34(5):1242-1255,14.基金项目
国家自然科学基金面上项目(72072021) （72072021）
国家社科后期资助项目(23FGLB078) （23FGLB078）
博士后面上项目(2023M740532) （2023M740532）
四川省自然科学基金资助项目(23NSFSC4657) （23NSFSC4657）
成都市社科联项目(2023BS130) （2023BS130）
中央高校基本科研业务费(ZYGX2020FTJH010,ZYGX2021FRJH005) （ZYGX2020FTJH010,ZYGX2021FRJH005）
