鞋类工艺与设计2025，Vol.5Issue(10)：5-7,3.DOI:10.3969/j.issn.2096-3793.2025-10-002
基于"国风"语境下服饰品牌的设计策略研究
Research on Design Strategy of Clothing Brands based on the Context of"National Style"
杨子薇 1邵雯琪1
作者信息
- 1. 郑州理工职业学院 艺术传媒学院,河南 郑州 451150
- 折叠
摘要
Abstract
As the spiritual lifeblood of the Chinese nation,traditional Chinese culture is our deepest cultural soft power,and the creation of"national style"clothing brand is one of the important ways to promote traditional culture.Research on the design strategy of"national style"clothing brand can promote the transformation and upgrading of the clothing industry,enhance the brand image and influence,and achieve the two-way unity of social and economic benefits.关键词
"国风"服饰/传统文化/设计策略Key words
"national style"clothing/traditional culture/design strategy分类
轻工业引用本文复制引用
杨子薇,邵雯琪..基于"国风"语境下服饰品牌的设计策略研究[J].鞋类工艺与设计,2025,5(10):5-7,3.
