鞋类工艺与设计2025，Vol.5Issue(10)：94-96,3.DOI:10.3969/j.issn.2096-3793.2025-10-031
基于用户体验的广告艺术设计创新方法与实践探讨
Discussion on Innovative Methods and Practice of Advertising Art Design based on User Experience
刘可为1
作者信息
- 1. 厦门软件职业技术学院,福建 厦门 361024
- 折叠
摘要
Abstract
This paper deeply discusses the innovative method of advertising art design based on user experience and its application in practice.The article first analyzes the close relationship between user experience and advertising design,and emphasizes the importance of understanding and meeting user needs in the modern advertising industry.Subsequently,the main problems in current advertising design,such as the neglect of user experience and the limitations of traditional design methods.To solve these problems,the article presents a series of innovative advertising design methods based on user experience,including user research,emotional design,story telling and interactive design,and presents the application of these methods through practical cases.关键词
用户体验/广告艺术设计/创新方法/实践应用Key words
user experience/advertising art design/innovative methods/practical application分类
社会科学引用本文复制引用
刘可为..基于用户体验的广告艺术设计创新方法与实践探讨[J].鞋类工艺与设计,2025,5(10):94-96,3.
