摘要
Abstract
Under the background of the rapid development of digitalization and information technology,dynamic graphics,as an emerging way of visual expression,are gradually integrated into the advertising art design,bringing infinite possibilities for advertising creativity and communication.Based on this,this paper first expounds the core elements and principles of advertising art design,detailed analysis of the dynamic graphics in advertising art design,on this basis of further discusses the dynamic graphics into the advertising art design,including dynamic expression based on brand branding and audience experience interactive design,and combined with the specific case shows the dynamic graphics should be how to power brand core value,shaping the unique personality and how to through personalized and immersive interactive experience improve advertising effect,aims to provide new ideas and methods for advertising art design.关键词
动态图形/广告艺术设计/表现形式/创新应用Key words
dynamic graphics/advertising art design/form of expression/innovative application分类
社会科学
