南华大学学报（社会科学版）2025，Vol.26Issue(2)：45-51,7.DOI:10.13967/j.cnki.nhxb.2025.0020
数字医疗健康传播的底层逻辑、场域深融与价值升维
The Underlying Logic,Field Depth and Value Enhancement of Digital Medical Health Communication
摘要
Abstract
With the rapid development of digital technology,it is gradually embedded in all fields of social life.The medical and health industry has also entered the process of digital transformation under the joint promotion of multiple factors.The collection and visual presentation of medical and health information,the smart medical treatment under the pan-media view,and cloud sharing broad-en the boundaries of data application,etc.,have made a profound change in the underlying logic of digital medical and health commu-nication.At the same time,the human-machine interaction of the communication subject,the two-way interaction of the narrative mode,and the beginning of the health meta-universe have realized the deep integration of the field of digital medical and health commu-nication.However,from the current point of view,there are still a series of problems such as technical failure,unclear information reg-ulation,and health gap in the health communication under digital medical treatment,which need to be further discussed and solved in the future,so as to maximize the value of health information.关键词
数字医疗/健康传播/底层逻辑/场域深融/价值升维Key words
digital medical/health communication/underlying logic/deep field melting/value enhancement分类
医药卫生引用本文复制引用
袁星洁,魏佳惠..数字医疗健康传播的底层逻辑、场域深融与价值升维[J].南华大学学报（社会科学版）,2025,26(2):45-51,7.基金项目
教育部产学合作协同育人项目"公共卫生事件融合新闻报道虚拟仿真实验室"资助(编号:220505848310340) （编号:220505848310340）
湖南省学位与研究生教学改革实验项目"基于与新浪湖南共建融媒体平台的新闻传播类研究生实践创新能力培养研究"资助(编号:2022JGYB128) （编号:2022JGYB128）
湖南省教育厅项目"智能化融媒体平台建设研究生拔尖创新人才联合培养基地"资助(2023) （2023）
