设计2025，Vol.38Issue(11)：132-135,4.
基于儿童视觉思维的传统民俗IP设计研究
RESEARCH ON TRADITIONAL FOLK IP DESIGN BASED ON CHILDREN'S VISUAL THINKING:A CASE STUDY OF"MOUSE MARRIAGE"
摘要
Abstract
This paper analyzes and constructs the design methods of children's traditional folk IP from the perspective of visual thinking,enricates the design thinking of children's folk IP products,studies its design strategies and practices under children's visual thinking,and provides guidance for designing IP products that are conducive to children's growth.Based on the basic principle of visual thinking,this paper takes the IP image of"Mouse Marriage"as the design object,extracts the cultural content of perception,behavior and situation into the design factors of folk culture for research,and constructs the correlation between children's visual thinking and traditional folk IP design.Through the cultural connotation of"Mouse Marriage"as the design source,combined with children's cognitive characteristics of color,shape and emotion,the IP image and its derivative design are created in line with children's aesthetic and cognitive.By integrating the cultural values covered by"Mouse Marriage"with children's visual thinking and analyzing the design path of children's traditional folk IP from a new perspective,it can not only meet children's cognitive needs and use needs of traditional folk customs,but also help cultivate their visual thinking development and realize the inheritance and innovation of traditional folk culture.关键词
视觉思维/传统民俗/IP设计/文创产品设计/老鼠娶亲Key words
Visual thinking/Traditional folk customs/IP design/Cultural and creative product design/Mouse Marriage分类
社会科学引用本文复制引用
李静,刘薇..基于儿童视觉思维的传统民俗IP设计研究[J].设计,2025,38(11):132-135,4.基金项目
"两创"背景下内蒙古典型传统民俗文化发展路径研究,内蒙古自治区直属高校基本科研业务费项目(2024QNJS141)阶段性成果 （2024QNJS141）
