设计2025，Vol.38Issue(12)：24-28,5.
数字化保护视域下的武定彝绣IP形象设计研究
RESEARCH ON THE IP IMAGE DESIGN OF WUDING YI EMBROIDERY FROM THE PERSPECTIVE OF DIGITAL PROTECTION
摘要
Abstract
With the development of the times and the progress of science and technology,the protection and development of intangible cultural heritage will inevitably face digitalization issues.The protection will also become a nationwide endeavor,and the development needs to be integrated into society.Only when it is understood,disseminated,and even utilized by the public can genuine protection be achieved.This article takes Wuding Yi embroidery as the research object of the project,conducts an analysis of Yi embroidery,and carries out research through methods such as literature research,in-depth interviews,and participatory observation.By exploring the development dilemmas and needs,it arrives at the solution that Wuding Yi embroidery requires digital IP image design.Based on this,it conducts a practical exploration of the IP image design of Wuding Yi embroidery,including digital data collation,recording,and preservation.By using IP means to open up multiple channels and forms of dissemination,it enhances the publicity efforts,expands the popularity and attention,and strives to explore a development path suitable for Yi embroidery in the context of today's digital era.关键词
彝族刺绣/数字化保护/IP形象设计/非物质文化遗产/设计扶贫Key words
Yi embroidery/Digital protection/IP image design/Intangible cultural heritage/Design for poverty alleviation分类
社会科学引用本文复制引用
马楠,李晨鹭,李瑶..数字化保护视域下的武定彝绣IP形象设计研究[J].设计,2025,38(12):24-28,5.基金项目
2023年云南省教育厅科学研究基金项目《艺术乡建背景下云南非遗数智化转型研究》(2023J0767) （2023J0767）
