摘要
Abstract
To explore the impact of generative artificial intelligence on brand custom font design and its design strategies.Starting from the logic of generative artificial intelligence empowering brand custom font design,this study deeply analyzes its application advantages.Simultaneously,by dissecting the design methods of generative artificial intelligence,it points out existing problems in current applications and conducts optimization research on the design process in practical contexts.Compared to traditional design processes,brand custom fonts under the intervention of generative artificial intelligence can effectively enhance designers'output efficiency in brand custom font design through methods such as human-computer collaboration,the introduction of variable font design approaches,and the construction of comprehensive evaluation strategies.Leveraging advanced data processing and analysis capabilities,generative artificial intelligence significantly enhances the innovation and efficiency of brand custom font design.However,when designers utilize AI technology,they still need to holistically optimize internal design methods and external strategies to achieve technology-empowered design,thereby improving the design quality and output efficiency of brand custom fonts.关键词
生成式人工智能/字体设计/品牌形象/设计策略/人机协同Key words
Artificial intelligence generated content/Typeface design/Brand identity/Design strategy/Man-machine collaboration分类
社会科学
