设计2025，Vol.38Issue(12)：66-71,6.
智能互联语境下亚运吉祥物运动造型设计
DESIGN OF THE ASIAN GAMES MASCOT SPORTS SHAPES IN THE CONTEXT OF INTELLIGENT INTERCONNECTION
摘要
Abstract
In the context of the era of intelligent interconnection,the design of the sports poses of the Hangzhou 9th Asian Games mascots not only pursues visual artistic beauty but also strives to reflect the deep integration of culture and technology.Through animation and stop techniques,these mascots vividly showcase the most representative actions of various sports,enhancing visual impact and fully demonstrating the Asian Games'spirit of positive progress and youthful vitality.With the help of intelligent technology,the mascots can interact with the audience,providing a richer experience.Through the mascots,more people have come to understand and recognize Hangzhou's history and modern development,enhancing cultural identity and belonging.The design of the sports poses of the Hangzhou Asian mascots provides valuable design experience and reference for future large international events.Through this successful case,we can see the huge potential of the integration of culture and technology and how this integration can enhance the influence and appeal of the event.关键词
数字智能设计/运动造型/时代性/氛围营造/全媒体宣传Key words
Digital intelligent design/Sports pose/Era-specific/Atmosphere creation/Multi-media分类
通用工业技术引用本文复制引用
杨毅弘,张文..智能互联语境下亚运吉祥物运动造型设计[J].设计,2025,38(12):66-71,6.基金项目
本论文作为浙江省文化和旅游厅关于2023-2024年度厅级科研与创作项目《亚运吉祥物IP数智赋能城市文旅模式研究》的研究成果,项目编号:2023KYZ002. （）
